How do airlines become modern retailers and deliver the exciting experiences travelers want?
Today, we are proud to introduce Amadeus Nevio, a new generation of better, smarter and more open airline technology and solutions, offering advanced retailing capabilities, allowing airlines to focus on the traveler experience.
After meeting with industry colleagues and customers at multiple events, I'm encouraged by the widespread excitement about the move to a more traveler-centric approach. Amadeus Nevio will help airlines complete this transformation the right way. With compelling, contextualized offers delivered effectively across every touchpoint and every interaction.
Let me explain how.
Travelers want a better experience. Amadeus Nevio puts the passenger at the heart of retailing so airlines can provide exceptional traveler experiences.
Airlines need to become better retailers to increase their revenue. With Amadeus Nevio we enable airlines to make traveler-centric retailing a reality end-to-end.
The biggest ever transformation in airline technology needs to be a success. Airlines and their passengers are in safe hands. We have the skills and expertise to be by their side during this transformation to simplify the whole value chain.
Amadeus Nevio provides an entirely new generation of simplified and modular retailing technology, that works completely independently of the PSS, and is built around dynamic offers and new order standards to transform the whole value chain of an airline’s business – including payment & operations. Our vision is holistic. We are evolving our overall Airline IT portfolio to truly put the traveler at the center. And this means going beyond Offer & Order.
It empowers airlines to connect more easily, build more quickly and operate more intelligently. It’s the latest example of how Amadeus makes travel work better.
How do airlines deliver exciting experiences travelers want?
Let’s focus first on the traveler. To really make retailing a success, airlines are striving to excite and retain travelers. They can do this by delivering outstanding experiences from inspiration to destination, regardless of the channel the traveler chooses. They should be traveler-centric throughout all operations.
That’s why Amadeus Nevio delivers the retailing promises airlines make. Even in complex disruption scenarios, the response will be traveler-centric. Airlines will be able to provide a consistent service across all touchpoints. The original promise the airline made will be fulfilled, whether the traveler chooses to self-serve using an app, or to call the contact center.
This is achieved by maximizing data and connecting the airlines’ ecosystem, so they can monitor event-streams, react in real time and easily connect using APIs to deploy new capabilities in days. This IT flexibility means an airline can take insight into the traveler experience from one area and make it available where and when it’s needed, to deliver an outstanding experience.
Let’s put ourselves in the traveler’s shoes, to demonstrate the impact of this new approach.
Imagine being able to easily add or remove ancillary services in advance of a trip, with just a few clicks.
Imagine if an airline knew you’d recently been disrupted on a prior flight and had been searching for the cost of lounge access recently. It combines this knowledge to offer you discounted lounge access for your current journey.
Imagine if you could avoid check-in altogether and just have your boarding pass issued according to your preferences then use biometrics to accelerate bag-drop and boarding.
Or when traveling with your family, seek assistance from an airline agent roaming the airport terminal, who can serve you with a tablet device.
If disruption happens, you’re sent alternative flight and hotel options on your mobile with the option to adjust them if you wish. What if your airline remembered this disruption and welcomed you into the lounge next time you flew with them.
This is traveler-centricity, and it can be made a reality with Amadeus Nevio.
How do airlines make traveler-centric retailing a reality end-to-end?
Of course, airlines do need retailing to drive more revenue too. They need to harness artificial intelligence (AI) to impress travelers with hyper-contextualized, relevant offers. They need to make the initial sale. They need to be able to launch a new product in weeks, or even days. With Amadeus Nevio we help airlines achieve this with cloud-native technology that’s smarter and more open.
Through our long-term partnership with Microsoft, Amadeus Nevio incorporates the latest advances in AI and cloud to help airlines personalize every aspect of the offers they make. With Amadeus Nevio, an airline can package an offer covering every step of a journey. Including vast possible combinations of its own and partner inventory. Based on each traveler’s unique context.
Let’s consider what that retailing experience is like.
Imagine shopping on an airline’s website and being recognized, in full compliance with your personal privacy preferences. You can pause and pick-up the shopping session the next day just where you left it. The airline knows you’re back. It’s able to propose a compelling family holiday package. It knows you’ll value extra-legroom seats. It knows you’ve been browsing luxury beachfront hotels recently. It knows you never rent a car and prefer private transfers. The offer you receive is exactly what you’re looking for and is competitively priced. You can settle it with a single click, making payment truly invisible and frictionless.
This is traveler-centric retailing and it’s what Amadeus Nevio enables.
How do airlines innovate, simplify and unlock value with total confidence?
At Amadeus, we’re committed and invested in going the extra mile to deliver the transformation that any airline needs, no matter its shape or size. That means helping airlines to make the transition to this next generation of technology in a way that’s right for them.
With ‘smart bridging’ we can support airlines to move from tickets and PNRs to offers and orders in a way that ensures business continuity. Amadeus Nevio covers the entire end-to-end traveler experience but is modular by design. That means airlines are in control and can choose the capabilities that are right for them and their business strategy. With Amadeus, airlines can approach the transformation their way.
Finally, we believe this transformation will require all stakeholders to work even more closely together. This will be as much a business transformation as an IT transformation. We are therefore committed to change the way we work and deliver, collaborating with our key business and technology partners to drive changes and customization at scale and at speed.
We’ve been here many times before. From the introduction of e-Ticketing to moving the industry away from mainframes, large transformations are our specialty. In fact, we’re already working on the retail transformation with pioneering airlines like Finnair. We have the expertise and modular technology to help the industry transform with confidence. Our technology is flexible and so are we.
This is how airline retailing works better. This is how travel works better.
Find out more here:amadeus.com/en/airlines/products/nevio
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