There are many technologies with many outcomes that can accelerate retailing transformation - the cloud, data, hyper-personalization, artificial intelligence, APIs, generative AI, extended reality...
Today’s technology ecosystem, and that of the future, is most effective when constituent parts work together.
This is the thinking behind Amadeus Nevio, our new modular offering for end-to-end airline retailing, servicing, and delivery. It is enabled by the Creation Platform, which is cloud-native, open, and data-centric by design. The Creation Platform is securely connected to the Amadeus partner network and is designed so that airlines can be connected to and integrate with third parties of their choosing.
Futureproofing the airline industry requires open and scalable systems capable of delivering on the potential of data and accelerating speed to value. We are ready to align the many moving parts and help airlines make the transition in a way that’s right for them.
In a fast-paced, highly competitive market, differentiation is key. With openness, flexibility, and modularity embedded into Amadeus Nevio, airlines can focus on delivering their specific business goals at their own pace and stand out. For example, airlines can leverage in-house or third-party machine learning models to forecast demand for ancillaries such as bags, and price them accordingly using dynamic pricing techniques. The technologies needed to retail, service, and deliver the offers are available within Amadeus Nevio.
Recently,Saudia agreed to adopt Amadeus Nevio
to provide relevant and personalized travel experiences that include its own and partner products, such as hotel, airport and destination services. AI-based dynamically priced offers across every aspect of its guest experience, including contact center and airport service points, are part of its roadmap.
Looking ahead, Amadeus Nevio can support the move toward offers and orders and the shift to modern retailing. This can be phased according to an airline’s chosen timeline.
For instance, Finnair is well on its way to making retailing transformation a reality using Amadeus Nevio holistically. In one year, the airline has already transformed its digital channels and startedto dynamically price its offers.
It is en route to full NDC distribution, before fully transitioning to offer and order management.
Airlines using Amadeus Nevio can explore and exploit the benefits of the cloud. Our strategic partnership with Microsoft allows airlines access to a wide range of leading cloud-native tools.
The speed and scalable nature of the public cloud is fundamental to the flexibility of Amadeus Nevio. Its modular structure supports agile development and allows airlines to bring products and services to market more quickly and efficiently.
It also synchs flexibility with simplicity - it is built on standards that allow seamless integrations with in-house and third-party providers.
Some airlines are already accessing data and adapting modules within Amadeus Nevio using the self-development studios, part of the Creation Platform. Ready-to-use data can be shared through a wide network of partners, transformed and customized when needed across all touchpoints, and reintegrated into the ecosystem. Airlines can also build their own APIs to extend the reach of their data. This customization can take place in the customer’s environment, letting airlines unlock value instantly in all touch points.
Moreover, airlines are able to innovate and differentiate at speed with an agile approach, because each airline can build or request the new capabilities it wants. The net result is that products get to market more quickly, driving speed-to-value like never before which allows differentiation from competition and true personalization. Dynamic pricing is one of the many features within Amadeus Nevio which can be actioned in near real-time, helping unlock demand and grow revenues much more quickly than existing processes.
By supporting cutting-edge data science, the public cloud enables airlines to optimize functions such as revenue management, dynamic pricing, and network planning. What’s more, data expertise will underpin most, if not all of the innovations to come in terms of self-service, disruption management, personalization, and traveler-centricity. Amadeus Nevio goes further, employing data lakes and mesh concepts that allow airlines to design new capabilities, gain valuable insights and drive innovation, all supported by validated, secure and accurate data. Its use of smart dashboards – applying real-time analytics, machine learning and predictive insights to traditional data visualizations - helps airlines to surface tangible insights and practical outcomes.
Looking ahead, the massive potential of generative AI models can best be fulfilled by analyzing and implementing data-driven insights.
Amadeus Nevio is the latest stage in transitioning the airline industry toward modern, traveler-centric retailing excellence. At Amadeus, we understand the importance of business continuity during these transitions. In over 35+ years working with airlines, we have completed many major switchovers, including the move to e-ticketing and electronic miscellaneous documents. We have consistently delivered migrations in-line with airline needs while supporting IATA in matching industry objectives. The scale of transition to traveler-centric retailing is comparable to the move to e-tickets and electronic miscellaneous documents.
To ease this transition, Amadeus has developed smart bridging. This innovative concept allows airlines to keep their current system of record running in the background during the transition to Amadeus Nevio. Airlines can also define their own transition roadmap, prioritizing some capabilities over others. This helps ensure the transition to offer and order takes place on their own terms, at their own pace.
At Amadeus we are committed to support airlines on their transformation journey. We can make traveler-centric retailing a reality powered by our experience, expertise, technology, and partners. Together let’s embark on this exciting journey to an outstanding travel experience, commercial success and IT excellence. We are ready.
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