Introducing Navitaire Stratos, a dynamic, intelligent, modern retailing portfolio for low-cost and hybrid carriers
Today is a momentous day for all of us as we unveil Navitaire Stratos, our next-generation technology portfolio that allows low-cost carriers (LCCs) and hybrid carriers move to dynamic, intelligent, modern retailing.
Backed by the latest advances in artificial intelligence (AI), Navitaire Stratos is a fully flexible, future-proofed, cloud-native technology stack for end-to-end airline transformation. It has been developed to drive cost-efficiencies, while simultaneously enhancing the customer experience.
Building on the success of New Skies®, Navitaire Stratos has been purpose-built to deliver dynamic, end-to-end, traveler-centric retailing capabilities that conform with Offer and Order standards and enable flexible and seamless partner integrations.
We are confident Navitaire Stratos will comprehensively answer the challenges our partners in the industry face in the coming years.
Why have we launched Navitaire Stratos?
In the highly competitive LCC and hybrid carrier market, every efficiency, every integration, every new opportunity can be captured to give an airline an edge.
Cost-efficiency is king, while there is constant pressure to further optimize every aspect of the way business is done.
How can LCCs and hybrid carriers do all this while also adopting the traveler-centric retailing approach they know customers want? How can they put the passenger experience at the center of everything, while keeping a sharp eye on costs?
Navitaire Stratos is what LCCs, and hybrid carriers need to do all of this, and more.
With powerful, intelligent, value-driven retailing technology, it is designed to accelerate business transformation at a pace that suits the airline. It gives LCCs and hybrid carriers everything they need to differentiate their offer, transform commercial operations and innovate at speed – without constraint or complexity – to boost end-to-end business performance across every touchpoint.
What impact will Navitaire Stratos have in the market?
Navitaire Stratos is a step change for us, not an incremental development – this is a whole new generation of technology. As we developed the portfolio, we focused on three core areas of excellence – traveler, commercial, and technology.
First, and most importantly, Navitaire Stratos will let our partners put travelers first, impressing each one, from end-to-end, across every type of trip. With Navitaire Stratos, airlines will enjoy easy access to dynamic, AI-powered, data-driven retailing capabilities, allowing them to sell their entire product portfolio across every channel.
This means carriers can create exciting, frictionless travel experiences that meet passengers in their channel of choice. Navitaire Stratos is a portfolio built to support the entire traveler journey - from inspiration, shopping and beyond - while powering a traveler-centric approach whenever disruption happens.
From a commercial standpoint, Navitaire Stratos means that LCCs or hybrid carriers can optimize everything to create and drive value. Airlines can improve efficiency by being retail-first, automating and increasing self-service opportunities.
LCCs and hybrid carriers will benefit from an ability to deliver relevant, personalized offers and upsell capabilities that result in ongoing bookings and more ancillary revenue. They will have instant access to rich data to make fast, informed decisions.
Finally, this cutting-edge technology will allow users to revel in the freedom to innovate, gain a competitive edge and transform with confidence. Navitaire Stratos will let users take advantage of tightly integrated, cloud-native technology, and open architecture in a next-generation portfolio to power growth.
Navitaire Stratos will mean an accelerated use of AI to unlock new opportunities, with LCCs and hybrid carries able to build end-to-end connectivity, increase development speed and reduce time to market as business priorities demand.
What does this mean for travelers?
Through this improved customer understanding, driven by comprehensive data and insights, airlines are creating new opportunities to orchestrate content in a meaningful way and engage with travelers at any touchpoint.
With Navitaire Stratos, airlines can create tailored experiences across all traveler touchpoints, both digital and offline, all while engaging with travel shoppers with targeted retailing and hyper-personalized search, including across social media channels.
New tools will also mean airlines are better able to anticipate and manage disruption, with real-time automation, self-service and service centers. These capabilities will be enabled using simplified servicing processes with one single source-of-truth order.
Finally, growing customer relationships also enhanced reward and loyalty programs.
A bright future for our industry
In a highly competitive environment, Navitaire Stratos can help LCCs, and hybrid carriers improve profitability and resilience by adopting retailing practices to sell a wider array of differentiated products, enhancing customer interactions and increasing operational efficiency.
Navitaire Stratos is dynamic, intelligent, modern retailing. Reimagined.
It’s time to take your airline to the next level.
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