Amadeus Discover build better destination experiences
At Amadeus Nexwave, we are tasked with driving innovation in travel technology, working on the solutions of tomorrow, today.
We have the opportunity to watch ideas come to life, growing them from the smallest seed, through to commercial release. While challenges arise, a number of projects successfully navigate the process, making it a uniquely rewarding experience when new tech reaches the market.
One such example isAmadeus Discover,
which is now gaining increased momentum in partnership with Mondee’s travel marketplace.
Here, I would like to explore a little more around what Amadeus Discover offers to our customers, how it can improve the experience for travelers, and its role in helping to offer more travel options while visiting a destination.
Amadeus Discover
So, what is Amadeus Discover? In short, the solution is a business-to-business-to-consumer (B2B) distribution platform, enabling travelers to identify and book activities and experiences at a destination. Its role is to aggregate content from multiple sources, detailing everything a traveler can do during a trip, from museums and walking tours, right through to restaurants and more. There are currently half a million experiences on offer, with many more expected to be added in the coming months.
This content is made available through an API and integrated into different distribution channels across the travel industry – including hotels, destination management companies, retail, and online travel agents, and just about any company in the travel industry looking to sell activities. The solution can help these travel sellers increase revenue per trip, differentiate their brand, and enhance customer satisfaction through personalized experiences.
We put the traveler at the heart of everything we do here at Amadeus. Platforms like Amadeus Discover can make a real difference, making it easier to find out exactly what is on offer in a destination. Ultimately, this improves the overall travel experience, while reducing the challenges of fragmentation.
This ties into a wider ambition, building connections across our industry so that synergies can further power sales. As we build a comprehensive marketplace, travel sellers connect quickly and accurately to the most relevant content from across the whole industry – in this case, showcasing the best of what is on offer in a destination.
What does the Mondee partnership mean?
As Amadeus Discover develops, we have been working with a growing number of partners, recently taking the next step with Mondee. By combining modern, agile platforms with extensive industry partnerships, the travel marketplace unites technology and human expertise to create meaningful, hyper-local travel experiences.
Our new collaboration means Amadeus can help by acting as an intermediary, consolidating suppliers in one place. Without Amadeus, Mondee
would need to integrate different API connections from several different aggregators, adding significant complexity. When managing millions of bookings a year, anything that can be done to simplify the process is paramount.
With access to Amadeus Discover content, Mondee can deliver an enhanced customer experience, managing the full booking experience for the traveler.
What are the advantages of Amadeus Discover?
As Amadeus Nexwave continues to develop the solution, we are able to take advantage of the latest advances in technology.
Amadeus Discover has developed a recommendation engine, an Artificial Intelligence (AI) tool designed to identify the most appropriate activity for a traveler based on a wide range of metrics. For example, a family visiting Madrid in the summer will be offered a different selection to a solo traveler on a short trip in the colder months. Context is key, and AI can help us get a better understanding of the purpose of a journey.
This recommendation engine can enhance loyalty, potentially enabling Mondee to able to draw on information it already holds on a traveler to make more effective suggestions if implemented. This increases the chances of conversion by putting the right activities in front of the traveler.
How important are in-destination experiences for travelers?
Experiences are often why people travel. According toresearch from Skift, the ‘tours, activities, and experiences’ market was worth $227 billion last year, third in the industry behind only flights and hotels. Tapping into this market can offer huge opportunities for stakeholders of all kinds. Research has also shown travelers can be surprisingly spontaneous while on a trip. While certain activities, like a big concert or once-in-a-lifetime visitor experience, may be booked before departure,data from Phocuswright shows many activities are booked while at the destination. This trend is also more pronounced among older travelers, with nearly 20 percent of tours booked by those 55+ while already on a trip.
What comes next?
At AmadeusNexwave,
we are already ideating the next innovation. We are working to enhance the Amadeus Discover offering, with plans to add more detailed descriptions of activities, for example, as well as currency conversion rates and more images. We always have the traveler in mind, and this information will help them make more informed decisions, creating better outcomes for each journey.
Amadeus Discover is a great example of innovation in action at Amadeus. I look forward to watching it grow over the coming years.
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