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Connected journeys: How will technology transform travel in the next decade?From AI-driven planning and biometric check-ins to smarter disruption management.
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Instead of just returning to “normal”, the travel and tourism industry is on a path to rebuild itself with the future in mind and technology at heart. As more and more planes, trains and cars take those long-awaited journeys once more, travelers are drawn towards solutions that ensure safety, address visibility, save them cost and time, and significantly reduce friction.
Instead of just returning to “normal”, the travel and tourism industry is on a path to rebuild itself with the future in mind and technology at heart. As more and more planes, trains and cars take those long-awaited journeys once more, travelers are drawn towards solutions that ensure safety, address visibility, save them cost and time, and significantly reduce friction. The organizations that seamlessly combine the physical and digital interactions – embracing technology as the foundational pillars – will not only help the industry regain consumer confidence but will ultimately improve the overall ecosystem, where one in every ten jobs is associated with travel, globally.
To understand why the development of technology will be fundamental in the sustainable transformation of tourism, it is enough to see that, although the decline in foreign direct investment and investments such as infrastructure has been evident, the investment in technology and tourism through equity funds in the world grew to more than 22 million dollars during 2020. Such funds were invested in scaling tourism startups and companies globally, which rely on technologies such as artificial intelligence, augmented and virtual reality, blockchain and clean tech, which develop solutions focused on sustainability, social impact and governance.
One such organization that we have a longstanding relationship with is Amadeus. It is an affiliate member of the UNWTO and a partner for innovation, sustainability, capacity building and research. Amadeus has collaborated with us on numerous initiatives to drive digitization and competitiveness of the sector through education, tech-adoption, and partnerships.
All our partners today share our belief that technology is crucial for the tourism industry. From information sharing to service selling, technology has helped the industry become more unified and organized for its revival, in a post-pandemic world. And all stakeholdersthat contribute to and benefit froma thriving, sustainable, globaltravel and tourism industry have an interest in safe travel – as it is paramount, and imperative for recovery. Here, our partner Amadeus is moving fast to deliver the needed solutions to help orchestrate today’s complex and fragmented traveler touchpoints through itsSafe Travel Ecosystem . Its aim is to foster collaboration and connection between travel companies and industry bodies, and the different technological offerings in this space, to allow for a rapid restart of the travel industry.
Amadeus’ role in developing safe travel is multi-faceted. As a technology company at heart, it is developing solutions on behalf of customer groups such as airlines and airports that help enable the safe movement of travelers. This includes the deployment of touchless and biometric technologies as well as the development of digital ID solutions.
For example,Travel Ready is an Amadeus platform that allows travel companies to digitalize and automate traveler identification and document verification across the traveler journey. This allows travelers to add their health documentation when using self-service check-in, to comply with travel regulations and have a frictionless journey.
We must recognize the vital role of technology as an enabler of safe travel. Touchless and contactless solutions, biometrics – these are all areas where technology can make a positive difference to the traveler journey. Travel is the fuel that feeds this industry and the basic human need for interactions. We need to work together to help the travel and tourism industry rebuild itself into a thriving sector that benefits stakeholders and communities.
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