Press release

UNICEF, Finnair and Amadeus partner to enable traveller donations towards “Schools for Asia” initiative

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Travellers buying tickets on finnair.com will be able to donate from one to ten euros

Donations will be channeled to UNICEF programme in aid of the disadvantaged children in Asia

Helsinki, Finland, 27 October, 2014: Finnair, UNICEF, the United Nations children’s organization, and Amadeus, a leading technology partner for the global travel industry, have joined forces to benefit the world’s most underprivileged children. Passengers now have the opportunity to make a donation to UNICEF and support education for children in Asia when booking their flights on the Finnair web site at www.finnair.com. The option will become available as of today and donations will be possible in sums of one, five or ten euros.

Donations will help fund UNICEF’s “Schools for Asia”  initiative which supports education for the most vulnerable children in 11 countries in Asia.

“We want to support educational opportunities with our long-term partners, UNICEF and Amadeus. We’ve traditionally made the collection in-flight, but now passengers can donate as they book their flights at Finnair.com. We hope that passengers will back our aim of providing a better future for many Asian children,”  says Pekka Vauramo, CEO of Finnair.  "Even very small sums can make a big difference, and every donation is significant to those who benefit.”

“Finnair and the Finnish Committee for UNICEF have been raising funds for children together for almost twenty years. We’re extremely pleased to include this new form of cooperation in our partnership, and we warmly welcome on board our new technology partner Amadeus,” says  Marja-Riitta Ketola, Executive Director of the Finnish Committee, UNICEF.
“This partnership with Finnair underpins the global CSR agreement signed with UNICEF by which Amadeus provides the necessary technology through a community platform for online donations. As a long standing travel industry partner for Amadeus, Finnair shares our vision that CSR must be a continued priority for companies wishing to be at the forefront of their respective sectors," comments Luis Maroto, President & CEO of Amadeus.

Finnair’s oneworld alliance partner Iberia, launched a corresponding donation initiative, in partnership with UNICEF and Amadeus,on its own website in November 2013.
Notes to the editors:
Finnair flies between Asia, Europe and North America with an emphasis on fast connections via Helsinki, carrying more than nine million passengers annually and connecting 15 cities in Asia with more than 60 destinations in Europe. The airline, a pioneer in sustainable flying, will be the European launch customer of the next-generation, eco-smart Airbus A350 XWB aircraft and is the first airline listed in the Leadership Index of the worldwide Carbon Disclosure Project. The only Nordic carrier with a 4-star Skytrax ranking, Finnair has also won the World Airline Award for Best Airline Northern Europe for the past five years running. Finnair is a member of oneworld, the alliance of the world's leading airlines committed to providing the highest level of service and convenience to frequent international travellers.
More information:
Finnair Media Desk
Tel. +358 9 818 4020
Finnair in Facebook: www.facebook.com/Finnair
Finnair in Twitter: www.twitter.com/Finnair

UNICEF promotes the rights and wellbeing of every child, in everything we do.  Together with its partners, UNICEF works in 190 countries and territories to translate their commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.  For more information, please visit www.unicef.org. Follow us on Twitter and Facebook
Finnish Committee for UNICEF, Communication.
Tel. +358 43 824 1198.

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
The Amadeus group employs around 11,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as  71 local Amadeus Commercial Organisations globally.
To find out more about Amadeus please visit www.amadeus.com
Contact details:
Amadeus Corporate Communication
Telephone: +34 91 582 0160
Fax: +34 91 582 0188


Europe, Asia Pacific, Social Responsibility, Altea