Press release

Amadeus partnership to promote Europe as a tourism destination

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Amadeus and ETC will work together to promote Europe aiming at strengthening the European tourism industry’s competitiveness as one of the main engines of economic growth and employment.

Berlin, 4 March 2014: Amadeus, a leading technology partner for the global travel industry, and the European Travel Commission (ETC) signed today a strategic partnership to promote Europe as a tourism destination. This partnership agreement falls within the “Destination Europe 2020” strategy, a joint initiative between the European Commission and ETC to strengthen the image of Europe in long-haul markets through promotional activities and the implementation of new technologies in cooperation with major industry stakeholders. Amadeus announced the provision of the VisitEurope app in November 2013.

 Amadeus and ETC will work together to promote Europe aiming at strengthening the European tourism industry’s competitiveness as one of the main engines of economic growth and employment.Amadeus will contribute with its technology solutions and its knowledge of the European travel industry, whilst ETC will bring in the local knowledge of its 33 National Tourism Organisation (NTOs) members.Amadeus and ETC will cooperate in three main areas, including:
  • Technology – Amadeus has developed VisitEurope, a mobile app with innovative search and social media features, to market Europe as an attractive tourism destination. (Check here for more details: http://www.amadeus.com/blog/04/03/visiteurope-app/).
  • Joint research initiatives to analyse relevant travel industry trends and market-specific insights.
  • Organisation of seminars and educational programmes to realise the potential of the European travel industry to attract more visitors to Europe.
Both organisations will also look at extending this collaborative effort to other relevant travel industry stake-holders in order to accomplish the goals of “Destination Europe 2020”. 
Peter De Wilde, President of the European Travel Commission (ETC), said: “We are glad to work together with key industry representatives who share with us our common goal of promoting Destination Europe. I am convinced that this partnership will help us to safeguard Europe’s position as top travel destination with proper knowledge gathering and sharing and skilfully bringing together private and public efforts“.  
“The European Commission wishes to involve the entire European tourism industry in the successful promotion of Destination Europe. We support actions, which all European destinations can benefit from, such as the use and implementation of new technologies in the tourism sector”, explained Pedro Ortún, Director for Tourism, Directorate-General Enterprise and Industry, European Commission. 
Juan Jesús García, Senior Advisor, Industry Affairs, at Amadeus, commented: “We fully endorse the goals established by ETC and the European Commission in the “Destination Europe 2020” strategy. This partnership stands out as a reference example of private and public cooperation within the travel and tourism sector. Amadeus is pleased to contribute to this alliance with three key assets: our technology, our global footprint and our industry knowledge to shape the future of travel in Europe”.
Notes to the editors:

The European Travel Commission (ETC) is an association of National Tourism Organisations (NTOs). It was created in 1948 to promote Europe as a tourism destination to the long-haul markets outside Europe, originally in the USA and later in Canada, Latin America and Asia. It currently has 33 member NTOs, including 8 from outside the European Union.
ETC’s mission is to strengthen the sustainable development of Europe as a tourist destination and to increase competitiveness, trough knowledge gathering as sharing amongst members, as well as by establishing a professional marketing platform for the promotion of Europe in overseas markets.
Europe is the world's No. 1 tourist destination with 535 million international arrivals and more than 50% of the market share of worldwide tourism
To find out more about ETC please visit www.etc-corporate.org

About Amadeus

Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, airports, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).

The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.

The group operates a transaction-based business model.

Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.

To find out more about Amadeus please visit www.amadeus.com

Contact details:

European Travel Commission
Tel.: + 32 2 548 900
Email: press@visiteurope.com

Amadeus IT Group
Malek Nejjai
Tel.: +34 91 582 01 60
Email : mediarelations@amadeus.com




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