Amadeus and Accor extend their 10-year collaboration with a new Revenue Management agreement
Madrid, Spain, 10 April 2012: Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, and Accor, the world’s leading hotel operator and market leader in Europe, today announced an extension of its revenue management partnership.
Under this new agreement, both companies will work on achieving higher adoption of Amadeus Revenue Management that will permit Accor to make more informed decisions, optimise the room capacity and drive revenue growth by selling the right product to the right customer at the right time for the right price.
With the extension of this partnership, which is built upon more than 10 years cooperation between the two companies in the area of revenue management, Amadeus evolves its long-lasting relationship reinforcing its commitment vis-à-vis Accor through a stronger and closer interaction with the hoteliers. Both companies will work jointly to identify ways to optimise the use of Amadeus Revenue Management system across the Accor’s properties, which will include the roll-out of a training campaign for revenue managers to increase the knowledge and adoption of the solution.
Jean-Luc Chrtien, Executive VP Sales, Distribution & Loyalty at Accor Hospitality commented: “Over these 10 years of cooperation, Amadeus has proved to be a key partner and supported us in the deployment of the revenue management solution across our organisation. For this reason we are pleased to extend our long-standing relationship with Amadeus to keep collaborating in a closer way to provide our hotel revenue managers with a sophisticated solution to increase the profitability of our hotels.”
Jeff Edwards, Amadeus Head of Global Hotel Business, commented: “We are very enthusiastic to extend our relationship with Accor, cooperating in more depth to support their operational processes and achieve a higher adoption. Accor revenue managers will further benefit from a unique technology to adjust more rapidly to an ever-changing environment and to ultimately maximise their competitiveness.”
Accor will continue to use Amadeus Revenue Management, a state-of-the-art, web-based solution that makes intelligent rate and inventory recommendations to maximise hotels’ revenue contribution and increase profitability, using advanced forecasting models combined with detailed historical and future booking data.
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Notes to the editors
Accor, the world's leading hotel operator and market leader in Europe, is present in 90 countries with more than 4,400 hotels and 530,000 rooms.
Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, all seasons/ibis styles, Etap Hotel/Formule 1/ibis budget, hotelF1 and Motel 6 - provide an extensive offer from luxury to budget. With 145,000 employees worldwide, the Group offers to its clients and partners nearly 45 years of know-how and expertise.
About Amadeus Hotel IT
Amadeus has served the global hospitality industry for over 20 years, supporting hotels' distribution and technology needs. Amadeus employs over 170 dedicated hotel specialists covering every aspect of development, delivery and support of hospitality technology solutions. Our comprehensive, scalable portfolio of advanced management systems includes: Amadeus Hotel Platform, an above-property single source solution for next generation hotel, reservations and distribution technology focused on single image inventory, single view of the guest and enhanced merchandising.
Amadeus also provides revenue management and global distribution systems, including the Amadeus Hotel Platform-Revenue Management. Currently, Amadeus Hotel IT solutions are being used by 1,500 customers in 35 countries.
For more information, please visit www.amadeus.com/hotelit
Amadeus is a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry.
Customer groups include travel providers (e.g. airlines, hotels, rail, ferries, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and individual travellers).
The group operates a transaction-based business model and processed 948 million billable travel transactions in 2011.
Amadeus has central sites in Madrid (corporate headquarters), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At a market level, Amadeus maintains customer operations through 73 local Amadeus Commercial Organisations covering 195 countries.
Amadeus is listed on the Madrid, Barcelona, Bilbao and Valencia stock exchanges and trades under the symbol “AMS.MC”. For the year ended 31 December 2011, the company reported revenues of EUR 2,707 million and EBITDA of EUR 1,039 million. The Amadeus group employs around 10,000 employees worldwide, with 123 nationalities represented at the central offices.
To find out more about Amadeus please go to www.amadeus.com
To visit the Amadeus Investor Relations centre please go to www.investors.amadeus.com.
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