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LAN Airlines and Amadeus have announced the first phase of deployment of Altéa Reservation Desktop for airlines, with full deployment planned for 1,500 LAN points-of-sale worldwide. Altéa Reservation Desktop is the travel industry's first browser-based selling and reservation platform and represents a significant evolution for Amadeus Altéa Reservation, the industry's only community-based sales platform.
Madrid, 02 October 2006: LAN Airlines, one of the leading airlines in Latin America, and Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, have today announced the first phase of deployment of Altéa Reservation Desktop for airlines, with full deployment planned for 1,500 LAN points-of-sale worldwide. Altéa Reservation Desktop is the travel industry’s first browser-based selling and reservation platform and represents a significant evolution for Amadeus Altéa Reservation, the industry’s only community-based sales platform.
Using Altéa Reservation Desktop, airline sales agents can process any travel booking request – including non-air– and handle any customer query via a single graphical screen. In addition, it is highly customisable, allowing seamless integration with airlines' internal applications and third party solutions. This helps airlines to streamline and improve their sales and reservation processes in airport and city ticket offices, plus call centres. While supporting the traditional cryptic interface, the browser-based application also provides an intuitive interface that removes the need for extensive training. This means that productivity is increased and sales are maximised through easy and efficient booking workflows. Since the implementation of Altéa Reservation Desktop began, LAN Airlines has seen significant improvements in booking process efficiency.
According to Sergio Mendoza, Vice President Distribution and Revenue Management, LAN Airlines: "Since starting the implementation of Altéa Reservation Desktop, we have noticed a significant reduction in training time, which has improved the sales process and our customer service. The training is simpler and allows our agents to focus on delivering to our customers a more flexible and efficient product. We have also integrated the solution with internal applications such as our frequent flyer programme, LANPass, allowing us to provide our most loyal customers with quality service."
Frédéric Spagnou, Vice President Airline Business Group, at Amadeus, commented: "The evolution of Amadeus Altéa Reservation represents our commitment to deliver a complete selling and reservation solution that meets the needs of airlines today. Altéa Reservation Desktop generates tangible improvements in productivity, efficiency and revenue maximisation, which benefit airlines and their customers alike."