06 Innovation Tourism
The future normal is just a timezone away
Step into a future where travel is seamless. Robots carry your bags, trains glide through holographic tunnels, and drones deliver chilled wine to your park bench. This isn’t sci‑fi. It’s already happening—if you know where to go.
60%
of global travelers today are interested in Hypersonic air travel
59%
of travelers would consider 'try before you buy' immersive VR experiences.
Early adopters of Innovation Tourism tap into a forward-thinking new traveler. For these pioneers, the real souvenir isn’t a stamp, it’s the thrill of experiencing tomorrow before the world catches up.
Travel is going viral
Viral short‑form videos are propelling cutting‑edge technologies into the spotlight, transforming the way we explore and experience new destinations.
In search of all day relaxation
Shenzhen’s 24/7 Tenz Tangquan Life Spa lit up TikTok and has caused a 48% spike in flight searches to that city.
Let's go on a mind trip
In 2026, visitors to Submersive in Texas, will discover an immersive spa where rooms pulse with projections, lasers, and art that responds to your nervous system in real time.
Source: Amadeus Travel Intelligence
| | Submersive spaAustin, Texas |
Today’s Innovation Tourism is tomorrow’s every day.
Learn more about this trend
Frequently asked questions
Innovation Tourism refers to the growing trend of travelers seeking out destinations that showcase cutting-edge technologies and futuristic experiences. Instead of just sightseeing, these travelers want to immerse themselves in environments where the latest advancements in AI, robotics, and urban infrastructure are part of daily life.
Social media plays a crucial role in driving tourism industry innovation by making future-forward technologies go viral through short-form videos and online buzz. Destinations and experiences that feature advanced technology—like immersive spas, robotics malls, or driverless taxis—often gain global attention after being showcased on social media platforms.
