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01 The Pawprint Economy

Pets gain ‘freedom of movement’ rights and rewards

Travel for pets is becoming easier, safer, and more rewarding thanks to cutting‑edge tech and fresh regulations—whether they’re exploring the world with their humans or staying connected from home.

45%

growth of the global pet industry by 2030

$500B

global pet industry valuation by 2030

Source: Bloomberg

How do you tap into the travel trend that’s growing fast—and wagging its tail?

56%

of people around the world who own a pet

Source: Mars Global Pet Parent Study, October 2024

Pet travel is getting a serious upgrade

Cats, dogs and their fellow companions are stepping out of “cattle class” and into a new era of comfort, care and recognition.

Pet travel by rail

China Railway Express piloted pet-friendly journeys on its Beijing-Shanghai route.

Pet travel by air

In Italy, new rules allow medium and large dogs in the passenger cabin.

International pet travel

The reimplementation of the pet passport for British pets.

Download the full report

	Smart care for pets, anywhere.

The Pawprint Economy isn’t just about upgrading how pets travel—it’s also driving innovations that ease the emotional strain for both pets and owners when they’re apart.

Pet rewards

Enhanced amenities for loyal pet travelers and soothing experiences designed for their wellbeing in hotels and airports.

Peace of mind for you

AI-powered tools that track pet biometrics and provide 24/7 global access to veterinary telehealth.

Learn more about this trend

Frequently asked questions

The pet travel industry is rapidly evolving with advanced technology, new regulations, and enhanced pet-friendly services, making journeys easier and more comfortable for animals.