02 Travel Mixology
Savvy travelers turn to multi‑modal advice
The new wave of Travel Mixology will transform trip planning by blending AI‑powered tools with personal flair to craft journeys as unique as they are. But trust in the technology remains a sticking point.
46%
of people who are willing to trust AI systems
25%
of travelers have received outdated information while planning their trip
Source: Amadeus proprietary insights and KPMG survey
What are the most influential sources for travel research?
36%
word of mouth
26%
user-generated video
The generative AI race is on
New in‑platform integrations will unlock next‑level convenience and value.
AI that gives you time back
42% of consumers find that using AI for travel planning helps them save time.
A personal touch
37% of consumers use AI to receive highly personalized recommendations.
Where will AI take you next?
36% of consumers use AI to discover new destinations.
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Staying ahead means moving fast. Future-focused companies like Google are shifting into high gear with AI Mode and multimodal search, driving innovation in areas like AI travel planning and beyond.
Google flight deals
Built on Amadeus’ inventory, you can now simply describe the intended vibe and atmosphere you are seeking and the tool pulls up near-perfect pairings.
Expedia's trip matching
Users can decode Instagram reels instantly, translating visual content into itineraries with booking links.
