05 Pick 'n' Stays
Personalization in hotels – what you want, how you want it, when you want it
Hotel stays get personal as travelers tailor every detail of their room thanks to smarter reservation tech that transforms choice into experience.
17%
of business travelers in the US are willing to pay more to have business services during their hotel stays
12%
of Gen Z would pay more on top of their room rate to have an Xbox or premium TV channels available
| | At-home cinema space
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Pick ‘n’ Stays aren’t just a trend, they’re a signal.
Personalization just got personal
The latest wave of personalization in hospitality is reshaping how travelers dream, plan, and book. With anticipation proven to heighten the joy of travel, discovery and research are no longer just steps, they’re part of the experience.
Maximize revenue
Hotels can offer curated, customizable experiences to unlock new revenue streams.
Smarter travel offers
Hospitality tech innovation powers dynamic booking and tailored add-ons, giving travelers stays that feel uniquely theirs.
Sought after design features are turned into high-value experiences, ready to be bundled or sold à la carte.
Learn more about this trend
Frequently asked questions
Personalization in the hospitality industry refers to tailoring the guest experience to meet individual preferences, needs, and expectations. It goes beyond standard service to create unique, memorable stays by leveraging data, technology, and human interaction. Amadeus’ latest iHotelier upgrades are paving the way by redefining room inventory and guest appeal.
