Adobe and Lufthansa
How Lufthansa is delighting passengers with personalized experiences
Adobe
The Amadeus and Adobe collaboration features the market-leading Adobe Experience Cloud, offering AI-driven solutions for marketing, analytics, advertising, and commerce.
Overview
Among Adobe solutions included in the agreement are Adobe Experience Manager and Adobe Audience Manager.
Benefits
The Amadeus and Adobe agreement features the market‑leading Adobe Experience Cloud
Offering AI‑driven solutions for marketing, analytics, advertising, and commerce through the most comprehensive set of customer experience applications and services.
Integration
Full integration with Amadeus Digital Experience suite to create and tailor a unique digital retail experience for their customers across web and mobile quickly and easily
Centralized content
Content is centralized and managed from Adobe Experience Manager, consistent across all touchpoints and channels.
Best‑in‑class
Best‑in‑class data management platform
Comprehensive view
Instant and complete view of every traveler incorporating past behavior
Personalization
Personalized experiences for customers
Key Features
Explore the benefits with Adobe
Adobe Experience Manager
Amadeus’ Digital Experience Suite will integrate to Adobe Experience Manager so airlines can design cutting edge, relevant and frictionless experiences on the fly: The Amadeus Digital Experience Suite is an open and flexible platform where airlines can connect, develop and share technology with Amadeus and third-party providers. With Amadeus’ integration to Adobe Experience Manager content management solution airline leaders will be able to create and tailor a unique digital retail experience for their customers across web and mobile quickly and easily, in just a few clicks. The integration allows airlines to push updates to their digital front-end within minutes without relying on technical support.
Airlines need to manage travelers’ digital experiences from search to suitcase, using content creation, administration, personalization and testing to deliver rich, engaging experiences across all touchpoints. Amadeus & Adobe enable airlines to manage these touchpoints in one place.
Traditionally, airlines have had to manually upload, synchronize and manage content across multiple digital marketing systems and channels. Amadeus ensures content is centralized and managed from Adobe Experience Manager and that it is consistent across all touchpoints and channels.
Adobe Audience Manager and Amadeus Traveler DNA integration
Adobe Audience Manager is a best-in-class data management platform. Amadeus Traveler DNA gives an instant and complete view of every traveler incorporating past behavior, preferences and key metrics such as customer lifetime value. Develop closer relationships with customers by delivering tailored offers and services based on customer insights. Amadeus Traveler DNA now integrates with Adobe Audience Manager. Airlines can now manage a common set of segments across Adobe and Amadeus. Contact your account manager in case you want to know more about this integration and how our solution and services can help.
Personalizing the experience on an airline portal would improve and speed service for customers. The Amadeus and Adobe integration allows the Adobe Experience Cloud to access airline data and insights built in Amadeus Customer Experience Management and create personalized experiences for customers.
The need for personalization is just as important for unknown or less-known customers. Airlines need access to data and insights in Adobe Experience Cloud to better personalize the shopping experience for these customers and present relevant offers during the booking workflow.
Videos
Adobe and Qantas
Qantas delivers personalization that pays off
Adobe and Malaysia
Traveler experience through digital innovation
Videos
Amadeus, Avianca, and Adobe partnership
How Amadeus, Avianca, and Adobe are working in partnership to shape the travel experience.
Airline modern retailing ‑ Adobe & Amadeus
The integration between Amadeus and Adobe helps airlines create rich traveler profiles and personalized journeys.
Cody Crnkovich of Adobe at AES 2019
As Head of Platform Partners and Strategy, Cody Crnkovich is responsible for Adobe Experience Cloud’s technology partner ecosystem.