Amadeus Loyalty Management

Bring satisfied customers back for more with offers and benefits that give them just what they want.

Overview

Introducing Amadeus Loyalty Management

Nurture the sense of belonging

Boost ancillary revenues, engagement, and recognition by turning your loyalty program into a brand that stands out. Launch as many rule-based targeted promotions as you like to retain members’ loyalty.

Reinforce your brand

Generate extra profit by staying ahead of the market and delivering on your brand promise. Manage purchase of redemption inventory from all the potential partner airlines you can imagine. Grow your membership base. Identify and engage with your best customers.

Benefits

Maintain customer loyalty with confidence, agility, and efficiency

Engage members

With individualized offers.


Branded experience: white label portal & multilingual support

Make use of a white label portal that adapts to your brand identity. Access multi‑language support and a full record of communications.


Forge strong partnerships

Manage airline and non‑airline partners automatically and exchange data in real‑time. Enjoy more efficiency.


Seamlessly integrate with your existing systems

As well as those of your current and future airline partners and service providers.


Elevate engagement with advanced loyalty insights

View every member through the loyalty lens, to understand and identify new behaviors and trends and take your engagement to the next level.


Fast‑track enrolment and quick access

Stay in touch with members using a white‑label mobile app. Fast‑track enrolment and quick access to your loyalty program anytime, anywhere.


Manage redemption

And multiple accrual calculation methods effortlessly, with standard and customizable reports also available via export in different formats.

Key features

Keep your members loyal

Rise above other airline loyalty programs by creating an emotional connection with them. 

 

Personalize customer offerings

Gather a wealth of data from every member transaction – from flights to partner activities to website log-ins.

Comprehensive and centralized data repository

Gather all kinds of member information. Get to know their hobbies, lifestyles, family ties, special requirements, member card details – and more.

Comprehensive customer communications

A complete record of communications sent including emails, text messages, and customer service exchanges, at your fingertips.

Airline and non-airline partner management

Automatically handle all accrual, retroactivity, redemption, and billing. Exchange data in real-time among partner systems and automate the process.

Tier, points and promotions management

Use the calculation methods that suit your needs, for all accrual (for air/non-air) and partnership types (alliance and non-alliance).

Integration, reporting and decision support

Seamless integration with your systems – and partners too, whether it’s other airlines, alliances, or other service providers.

Partners

Learn more about our Amadeus Loyalty Management partners