Points, a Plusgrade company

We help airlines grow and optimize their loyalty programs by making it easy for members to get, move, and use points or miles. Our suite of solutions drive revenue, boost engagement, and give travelers more ways to reach their next reward, faster.

Points, a Plusgrade company
Overview

Trusted partner to the world’s leading travel and
loyalty programs

Turn your earn‑focused loyalty rewards program into a multi‑product revenue driver. No extra costs. No added complexity. Just a smarter way to grow your program’s bottom line.

25+

years of expertise

60+

global loyalty partners

70

countries

Benefits

A powerful partnership designed to make loyalty work harder for you

Increase revenue and engagement with turnkey solutions from Amadeus and Points.

Seamless integration

Embedded within the Amadeus tech stack, requiring no additional IT investment.

Faster time to market

Launch new solutions in as little as 12 weeks.

Revenue optimization

Drive more transactions and maximize the lifetime value of each loyalty member.

Personalization at scale

AI‑driven decisioning create targeted offers for members at every step
of their travel journey that increase engagement and conversions.

No cost to airlines

Expand loyalty ancillary revenue opportunities without upfront
investment.
Solutions

Loyalty commerce, simplified

Enable loyalty program members to do more with their points and miles, while driving customer satisfaction and high‑margin revenue.

Loyalty Currency Retailing

Enable members to buy points/miles, maintain or upgrade their status, or boost their balance with new ways to earn—like subscribing for monthly miles or multiplying their earnings after a flight.

Loyalty Commerce Platform

Give members the ability to exchange, earn, and redeem points/miles on ancillaries and through third-party or co-branded channels.