Research, innovation & ventures

At Amadeus, innovation is about doing things differently. We turn conceptual ideas into cutting-edge programs and solutions designed to make a difference and deliver value to our customers and the traveler. Our mission is to help our customers adapt to and thrive in a rapidly changing world. And we can do so by combining our internal expertise and thought leadership with the creativity of our external partners.

At Amadeus, innovation is about doing things differently. We turn conceptual ideas into cutting-edge programs and solutions designed to make a difference and deliver value to our customers and the traveler. Our mission is to help our customers adapt to and thrive in a rapidly changing world. And we can do so by combining our internal expertise and thought leadership with the creativity of our external partners.

Research, innovation & ventures

Our focus

With so many innovative ideas, trends and technologies springing up, it can be difficult to see which can really bring value to our customers and the traveler. Faced with this challenge, Amadeus identified six key areas to explore that are likely to have a lasting impact on the travel industry in the years to come.

Improved conversion

In the age of Netflix and Amazon, how can we help airlines and travel sellers better personalize their offers with big data, artificial intelligence and other new technologies to improve their business and keep travelers happy?

Extended content

Travel planning doesn’t end with a flight, a hotel booking and a car rental. How can we help travel sellers offer concert tickets to music lovers, city tours to curious families, museum tickets to culture fans, and everything else that happens after a plane lands?

Operations and performance

From the time we check-in to the time we take off, airports and airlines orchestrate hundreds of processes to make sure everything runs smoothly - from baggage handling, security, airplane maintenance and more. How can we help them do things faster, better and keep our travelers happy?

Messaging platforms

To offer improved service and more personalized offers, airlines and travel sellers need to get to know their customers better. How can cognitive computing improve communication with travelers and open up new points of sale?

Blockchain for travel

The impact of the blockchain in the finance industry is clear, but how can this distributed ledger be put to use in travel? What are the best use cases to test and bring to market first?

Disruptive forces

Self-driving cars, space travel, virtual reality – the stuff of science fiction isn’t so far out anymore. How will radical new technologies shaping our world today impact the travel industry tomorrow?


Research, innovation & ventures

Our approach

Innovation is alchemy: the chemistry between our internal approach to innovation, our expertise and our external network is igniting and designing breakthrough ideas that can be tested by our customers and partners. To accompany our customers in their innovation journey, we can mobilize different resources, being internal resources, external partners or a combination of both. We have a set of capabilities that enables us to deliver innovation as a service.

Our expert innovation teams

Our teams are dedicated to exploring and developing solutions for the medium and long-term challenges our customers may face, in response to changing traveler needs, industry developments and new technologies.

We adopt a wide range of skillsets

Amadeus also empowers employees across R&D, the business units, corporate functions to propose and bring to life new ideas.

Amadeus Explore

We are building a global startup network with innovative and ready-to-scale startup companies.

We have an AI research group

Recognizing that today data is critical, the mission of our AI research group is to apply the latest advances in artificial intelligence and operations research to help our customers make better decisions.

Amadeus Ventures

We are also investing in some of the travel industry’s strongest start-ups, ensuring that we can test and take ideas to market more quickly.

Innovation Videos

30 years of innovation and better journeys

For 30 years, Amadeus solutions have kept the travel sector moving.

Virtual Reality travel search

The world's first virtual reality travel search and booking experience.

Amadeus Ambient Services

Our environment is allowing new exchange touchpoints for businesses and users to connect.

Amadeus Video Solutions

An interactive video player that enables travelers to learn about destinations and related.

Using the Pepper robot

Discover 1A-TA, an experiment by Amadeus Innovation & Research, based on a humanoid robot.

Amadeus powers Travel

A glimpse into the life of Richard, a Social Capital Seeker with a passion for adventure.

Amadeus powers travel

Check out how Amadeus powers travel for Cultural Purist, Imola.

Amadeus Ventures

We channel early stage minority investments into innovative startups situated at the crossroads between travel and technology. Amadeus Ventures strives to shape the future of travel by funding brilliant teams who think outside the box, supporting global travelers with more options, more control and greater peace of mind.

AI Research

We believe AI will simplify the travel journey. In a nutshell, people will spend much less time arranging travel and much more time enjoying the travel experience.

At Amadeus, we are in a unique position to combine the knowledge from our large footprint in the travel industry with our focus on innovation. We have the talent in place to make this a reality.

We are also looking at the long term and investing on AI research. Our research team is exploring several areas such as predictive analytics, customer choice modelling, clustering and segmentation, continuous experimentation, forecasting, and recommender systems. 

This complements our strong  expertise in operations research to ultimately help our customers make better decisions.

Technology Article Amadeus launches @flightbot

Amadeus’ latest flight search innovation, @flightbot, leverages artificial intelligence (AI), messaging technology and Amadeus’ search expertise to help travel agencies connect with travelers anytime, anywhere.

Read the Article

Download Blockchain: Amadeus Innovation foresight paper

Download a copy of the Blockchain: harnessing its potential in travel whitepaper to learn more about blockchain’s potential in the travel industry.

Learn more

White paper Understanding traveler's motivations

What motivates a traveler's decison-making and how can the travel industry anticipate, meet and exceed customer expectation?

Learn more

Awards

Technology and Innovation

Best Innovation Award for Dynamic Pricing

Contact us to learn more about travel innovation at Amadeus