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01 New Heydays

A new wave of nostalgia in travel

In 2025, travelers are embracing a longing for simpler times, sparking a surge in journeys driven by nostalgia — a phenomenon known as rosy retrospection. The New Heydays trend sees people revisiting cherished destinations from their youth, reliving milestone experiences like honeymoons and gap years, and immersing themselves in the charm of past decades. This resurgence reflects broader cultural tourism trends, offering comfort and connection in an ever-changing world.

New Heydays: Statistics and key insights

90%

of Brits visiting the same places as when they were young

Source: Crystal Ski Holidays Survey 2024

60%

of Brits recreated their favorite childhood trips

Source: Crystal Ski Holidays Survey 2024

9%

increased revenue from Club Getaway’s adult segment

Source: Business Insider

New Heydays: Key characteristics of nostalgia-fueled travel

Revisiting cherished destinations

Travelers are returning to places that hold personal significance, such as childhood vacation spots or locations tied to important life events, driven by a sense of nostalgia.

By reconnecting with these destinations, they seek to relive fond memories and strengthen personal connections.

→	Polly Pocket Home Rental Massachusetts

New Heydays: Industry opportunities

Curating itineraries that include classic attractions, retro accommodations, events and activities reminiscent of bygone days can attract those eager to relive their past.

For instance, the resurgence ofLa Dolce Vita Orient Express in Italy offers travelers anostalgic rail journey through the country's scenic landscapes, blending vintage charm with modern luxury.

In summer 2024, Airbnb, for instance, debuted aPolly Pocket home rental - a 42-foot-tall replica of the 90s-era plastic toy from Mattel.

Discover the latest Travel and Tourism Trends for 2025

New Heydays highlights a significant shift in traveler preferences, emphasizing the value of nostalgia and personal connections. This trend offers unique opportunities for the travel industry to create experiences that resonate deeply with guests while honoring the past.