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04 Asia Uplift

Asia's re-emergence in global tourism

In 2025, Asia is set to reclaim its position as a premier travel destination. The Asia Uplifttrend reflects increased inbound and outbound tourism, driven by relaxed travel restrictions, expanded flight routes, and luxury developments. Countries likeThailand, Japan, China andIndia are welcoming travelers eager to explore rich cultures and diverse landscapes, marking a significant shift in global tourism dynamics.

Asia Uplift: Key statistics

50%

global share of air passenger growth over the next 15 years

Source:IATA Global Outlook for Air Transport - June 2024

35%

global share of leisure travel spending by 2025

Source: Tourism Economics db; Global Travel

40 million

international visitors expected in Thailand in 2025

Source:Tourism Authority of Thailand

Key drivers of Asia Uplift

Reopening of borders and visas

Countries across Asia are extending visa‑free travel and simplifying entry restrictions, to attract international tourists and digital nomads. The increased accessibility is a major driver to the Asia Uplift and the region’s renewed appeal as a leading travel destination.

Cultural and entertainment attractions

Major events like Japan's Expo 2025, TV hits such as The White Lotus (set in Thailand), and Squid Game (South Korea) are drawing attention to the region. These cultural touchpoints inspire immersive experiences, elevating Asia’s appeal for travelers seeking a rich heritage and modern narratives.

→	Taj Mahal India

Asia Uplift: Industry opportunities

Asia Uplift underscores theregion's resurgence as a premier travel destination. By offering, luxury experiences, regional connectivity and increased accessibility, Asia offers memorable experiences for travelers and new opportunities for travel businesses.

Discover the latest Travel and Tourism Trends for 2025

Asia Uplift underscores the region's resurgence as a premier travel destination. With rich cultural offerings, luxury experiences, and increased accessibility, Asia offers memorable experiences for travelers and new opportunities for travel businesses.