In 2025, Connections IRL (in real life)reflects a growing desire for spontaneous travel and real-life bonds. People arestepping away from virtual interactions and online dating apps, seeking meaningful relationships through travel experiences that foster genuine connections. Whether through group adventures, solo explorations, or last-minute trips, travelers are prioritizing authenticity and shared experiences in an increasingly digital world.

Opening hotels in 2025 in Rome, Florence and Porto
Afriendship app used by travelers to have dinner with five strangers (with shared interests) across 60 countries

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Travel companies can tap into Connections IRL by offering flexible booking options, creating experiences that facilitate social interaction, and designing packages tailored for solo travelers. Emphasizing authentic, community-based experiences can attract travelers seeking deeper connections. Businesses that foster environments where genuine interactions occur are likely to resonate with this growing market segment.
This trend underscores the power shared travel experiences can have on fostering authentic relationships. Creating experiences that promote genuine interactions to travelers seeking deeper engagement with the world will be key to inspiring journeys in 2025 and beyond.