Trailblazer Hotels are transforming the hospitality industry by becoming destinations themselves. These properties capture travelers' imagination with unique designs, cultural immersion, and luxury experiences, putting destinations on the map. Tourists and business travelers are increasingly planning their trips around these hotels, making their stay an essential part of the journey, not just a place to sleep.

in 2023...

...but it is likely to reach
by 2032

London’s Admiralty Arch, a historic landmark reopening as a Waldorf Astoria in 2026.
Set in a wartime bunker, it provides guests a one‑of‑a‑kind stay that captures the spirit of the destination.

Accor’s Collection launched in 2023, will include over 17 boutique hotels by 2025.

| → | Luxury tented VillaBali |
Trailblazer Hotels offer opportunities for hoteliers to capitalize on guests' desire for unique, authentic, and luxurious experiences. By focusing on boutique-style hospitality, cultural narratives, and high-end amenities, these landmark destinations are rife with opportunity for creative industry players who can adapt their offering to match.
Trailblazer Hotels are setting new standards by blending luxury, cultural immersion, and unique experiences. This trend is reshaping hospitality, offering guests experiences that resonate deeply, and positioning hotels as integral parts of a travel journey rather than just a place to sleep.