Press release

Airtours.se brings airline branded fares to travellers with Amadeus Fare Families

Laura Cobbold

Manager Corporate Communications

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Airtours.se, an OTA based in Sweden, brings a fuller shopping experience to travellers with Amadeus Fare Families

Travellers booking their flights through Airtours.se, an Online Travel Agency (OTA) based in Sweden, can now enjoy a fuller shopping experience following the OTA’s implementation of Amadeus Fare Families. With 36 airlines signed-up to Amadeus Fare Families and 27 carriers already fully implemented, the solution enables OTAs to showcase the full value of each airline’s offer. 
This not only increases transparency and travellers’ ability to select the fare that best meets their needs, but also increases airline and OTA revenue potential by upselling to higher value fares. 100+ airlines have signed-up to Amadeus’ industry-leading merchandising solutions and the world’s top OTAs are following suit to better serve their customers and open new partnership opportunities with airlines. 


Europe, Merchandising, Travel Platform