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Garuda has successfully increased its ancillary revenue, by giving customers more choice and attention, far beyond ‘just’ the ticket.
Named after the national bird of Indonesia, Garuda Indonesia is the country’s flag-carrier in a region with one of the largest economies in Southeast Asia. One of nine airlines with Certified 5-Star Airline Rating (Skytrax), the airline puts the customer first with its award-winning “Excellent Indonesian Hospitality” mindset. Garuda implemented a large scale ancillary strategy to reinforce this image, aiming to boost revenue while further increasing customer satisfaction.
Here’s a look at how Garuda has successfully increased its ancillary revenue, by giving customers more choice and attention, far beyond ‘just’ the ticket. This was accomplished thanks to a strong ancillary strategy, which includes, in particular, the implementation of Amadeus Airline Ancillary Services solution.