World Tourism Day 2018: Tourism and the digital transformation

Zurab Pololikashvili

UNWTO Secretary-General

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The importance of digital technologies in tourism, providing opportunities for innovation and further strengthening the sector’s contribution to sustainability, is at the centre of World Tourism Day 2018.


World Tourism Day (WTD), celebrated every 27 September around the world, is a unique opportunity to raise awareness on tourism’s actual and potential contribution to sustainable development. 

This year’s World Tourism Day will help to put the opportunities provided to tourism – through technological advances including big data, artificial intelligence and digital platforms - on the map of sustainable development.

The World Tourism Organization (UNWTO) is the specialized agency of the United Nations, entrusted with advancing tourism’s contribution to sustainability. We see digital advances and innovation as part of the solution to the challenge of marrying continued growth with a more sustainable and responsible tourism sector. 

Harnessing innovation and digital advances provides tourism with opportunities to improve inclusiveness, local community empowerment and efficient resource management, amongst other objectives within the wider sustainable development agenda. This year’s official WTD celebrations will be held in Budapest, Hungary, a country enjoying steady growth of tourism backed by consistent policy support and a commitment to the digital future. Other celebrations will take place worldwide. 

On the occasion of WTD, we are delighted to continue to work with organizations like Amadeus towards a sustainable, resilient, and vibrant travel and tourism sector as outlined in the Sustainable Development Goals (SDGs). Our partnership will help foster technology transformation in the tourism sector and drive social and environmental sustainability around the world.


Social Responsibility, Environmental Sustainability, Industry Relations, United Nations