SAS launches Amadeus Taxi & Transfer solution in partnership with Cabforce

Karl Eklund

Head of Digital Sales, SAS

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At SAS, we've worked closely with Amadeus for many years – from regularly attending their conferences to developing ways to push the boundaries of revenue management technology together. It is in this spirit of partnership that we are again pleased to team with them as the first airline to launch the Amadeus Taxi & Transfer solution in partnership with Cabforce.


We have seen an increasing demand for services that make booking airport transfers prior to and after arrival quick and simple and are happy to offer this solution to SAS customers. Not only does this solution take some of the stress out of travel planning for our customers, but it also gives us new opportunities to cross-sell ancillary services.

There is a growing importance to our customers for seamless door-to-door offerings and the Amadeus Taxi & Transfer solution fills the gap in this area by providing the capability to make travel arrangements all in one place, resulting in increased customer satisfaction and loyalty.

This solution also has a truly global presence, with content available on six continents backed by Amadeus' market leadership and Cabforce's technological expertise in the taxi-transfer solution market – so we’re looking forward to being able to further develop the solution with both of them.

Next time you book with us on the SAS website be sure to try out the Amadeus Taxi & Transfer solution and let us know what you think!


Traveler Experience, Connected travel, Multimodal Travel