We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Before partnering with Amadeus, getting IATA agents to sell our products on a cash-basis was a major challenge; most of them were not willing to do this as it required prepayment and this was limiting our growth. To overcome this problem, we decided to engage with a distribution partner, and we chose Amadeus because of its industry-leading technology, its distribution and retailing expertise, its global reach that enables us to grow in new markets and its flexible, responsive and down to earth team.
Our relationship with Amadeus is delivering. We have been able to increase revenues and our brand exposure efficiently by accessing all Billing and Settlement Plan agents in Nigeria, Ghana, Saudi Arabia and the United Kingdom and enabling them to sell our products and services; something which was initially impossible. It’s also given us access to non-BSP markets and ensured consistent cash-flow of foreign currency, thus boosting our ability to settle accounts with foreign vendors. In addition to this, our partnership with Amadeus has increased our monthly remittance on the BSP by about 150%, especially in Nigeria and United Kingdom.
Collaborating with Amadeus to make our full range of content available across all channels has been instrumental in forging partnerships with the travel agency community to achieve maximum brand visibility with travellers. And this is just the beginning as we work towards employing cutting-edge technology , which is especially important in the dynamic and evolving African airline industry. To this end, we are implementing the E-Ticket Direct solution in other West African countries where the BSP is not available.
We’re confident that dependable partners like Amadeus will be there with us every step of the way to make our ambitions come true.
Editor’s Note: This post is part of our Fly Africa series where Amadeus partners in Africa share their experiences and strategies to serve the continent.