We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Recently at the IATA WPS in San Diego we unveiled our vision for an open, intelligent, dynamic and customer-centric global travel ecosystem that seamlessly connects all participants of the travel industry.
But just what does a global travel ecosystem mean for the travel industry as a whole?
I had a chance to sit down with our very own Rob Sinclair-Barnes for a discussion about the potential of this new global merchandising system and how it could fundamentally shape the future of travel for decades to come.
Have a look at the video interview and be sure to give us feedback on how travel players could better collaborate to deliver a more personalised travel experience for travellers.