Commitment to our customers: thought leadership

As part of this commitment to innovation and thought leadership, a number of reports on market trends and predictions for the future of the travel industry were published, many of which generated debate in the international media.

• Amadeus launched the groundbreaking travel industry research report From chaos to collaboration to start the year.
• March saw the release of Empowering inspiration: the future of travel search in partnership with PhoCusWright.
• In early May an analysis looking at the new outlook on worldwide air passenger demand by the market intelligence solution Amadeus Total Demand by airconomy was published.
• Amadeus worked together withIdeaWorks to produce the Amadeus Review of Ancillary Revenue Results for 2011 by IdeaWorks in late July.

Check out our Corporate Responsibility Report 2011  for more information on how we intend to stay at the forefront of thought leadership initiatives.