Bangkok Airways embraces digital transformation with Amadeus Altéa Suite

Nanda Pillai

Regional Director, South and South East Asia, Airlines, Amadeus

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When you think of Bangkok, a dazzling array of images come to mind. From the vibrant local culture to the breathtaking temples, it’s a city that resonates among tourists.

Puttipong Prasarttong-Osoth, President of Bangkok Airways and Cyril Tetaz, Executive Vice President, Airlines, Asia Pacific, Amadeus


In fact, Bangkok was ranked as the world’s top tourist destination, attracting over 20 million international visitors last year. So, it’s no wonder the city’s namesake airline, Bangkok Airways, wants the best technology to serve its passengers.

We are delighted that Bangkok Airways has chosen the full Amadeus Altéa Suite to deliver an extensive transformation of the airline’s core technology systems. This next-generation airline IT system will help Bangkok Airways enhance customer experience by delivering more consistent and personalized customer service, develop new revenue streams, and improve operational efficiency.

Customers will enjoy a more flexible, personalized experience, from booking to boarding. With the full suite, Bangkok Airways will have a complete passenger service system that streamlines and improves all core airline processes, including reservation, inventory, departure control, and flight management. This means faster and simpler check-in for travelers, the ability to re-accommodate disrupted passengers in a matter of seconds, improved on-time performance and consistent, automatic application of customer preferences at every touch point.

Bangkok Airways will also benefit from being part of the global Altéa community of airlines working to serve travelers better. Altéa enables better integration between partner airlines, with real-time sharing of availability, fares, customer and booking information to deliver a harmonized customer experience.

As Thailand continues to be a top a destination for tourists and a hub for regional travelers, we look forward to working with Bangkok Airways to strengthen the carriers’ commitment to being ‘Asia’s Boutique Airline’. Have a look at the Amadeus – Bangkok Airways press release for more details.


Airline IT, Traveler Experience, Asia Pacific, Thailand, Altea