Amadeus & Lance Armstrong – Brighter and more inspired

Victoria Fernandez

Director of Marketing, Travel IT Amadeus Americas

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I was fortunate to be at the latest National Business Travel Association (NBTA) conference in Houston in August this year.

Kay Urban speaking at NBTA 2010 introducing Lance Armstrong

Kay Urban, President & CEO Amadeus Americas, was keynote speaker on the last day at the NBTA conference in August. In introducing guest speaker, Lance Armstrong, she spoke about inspiration – both from Amadeus and Armstrong himself as he survived cancer to race in the Tour de France 13 times.

Last year, David V. Jones, President & CEO Amadeus, introduced former US president Bill Clinton, who talked about CSR and the launch of MASSIVEGOOD, which Amadeus provides the technology for.

Amadeus’ bolder approach to technology was showcased at NBTA with the launch of the Amadeus One open technology platform, the next evolution in our Amadeus One portfolio, designed to enable US business travel agencies to enhance productivity, streamline operations, optimize procurement, and better serve their travellers.


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