Airline Solution Showcase in Johannesburg uncovers latest trends in Distribution

The event brought together a good mix of local airlines, with varying fleet sizes – each with their own set of needs and challenges.

Smaller airlines found the ‘Maximise the Value of Distribution’ session particularly valuable. Real day-to-day use cases demonstrated how they can increase their reach and better manage their channels.

Larger airlines gravitated towards the sessions highlighting the latest in merchandising. We presented up-to-date growth and adoption figures for two of our key solutions:

• Ancillary Services

  can generate up to 15% in incremental revenues and have been implemented by over 70 airlines, with more than 100 signed up.

• Fare Families

  has already been implemented by 20 of the 30 airlines signed up. Merchandising has taken off in the Travel Agency channel with the adoption of OTAs like Expedia and Logitravel.

Our favourite part of the showcase? To bring together local airlines and experts under one roof – even if for just for 36 hours – to engage in dialogue and share best practices with one another. Till next time!

series where Amadeus airline partners in Africa share their experiences and strategies to serve the continent.