In this whitepaper, Amadeus and Microsoft explore how AI agents and modern data platforms are improving travel at every stage.
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Explore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
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Our partnership with Microsoft accelerates our Cloud journey and unlocks new, AI‑powered innovations that strengthen and elevate the travel industry.
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Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
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From AI-driven planning and biometric check-ins to smarter disruption management.
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Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
Discover nowLearn how we’re working to make travel a force for good.
Driving integration, scalability, trust and integrity across the travel industry.
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Chief Strategy Officer
Visionary strategist and technology industry leader with global experience across innovation, investment, and corporate growth.
Rongrong (Vvivi) Hu is Senior Vice President and Chief Strategy Officer at Amadeus, responsible for proposing, aligning, and coordinating the company’s global strategy. In this role, Vvivi leads strategic analysis and studies across the sector, builds the right partnership network, and drives Amadeus’ venture and M&A activity – all supporting Amadeus’ purpose to make the experience of travel better.
Vvivi brings a unique 360-degree perspective to Amadeus, shaped by a career spanning investor, Board member, entrepreneur, and C-level executive roles. Previously, Vvivi held senior positions at eBay, including Chief Strategy Officer for Greater China, Chief of Staff, and Senior Director of Innovation, M&A and Business Development for the EMEA region. Prior to this, Vvivi was a Senior Adviser at CITIC Capital and a management consultant at McKinsey and BearingPoint, advising multinational clients in technology and travel.
Vvivi serves as a non-executive Director and Member of the Nomination & Compensation Committee for DocMorris AG and holds a position as a non-executive Director at People & Places AG and its portfolio companies. In addition to her corporate governance work, Vvivi is an accomplished venture investor in the technology industry and has a proven track record of both investing in and incubating new ventures.
Vvivi holds an MBA from Harvard Business School and degreesin Telecommunications Engineering and International Economics and Trading from Shanghai Jiao Tong University.
A Chinese native, Vvivi is a fluent speaker of Mandarin Chinese, English and German. Vvivi is recognized as an Alibaba Global Top 100 e-Commerce Entrepreneur, and is a published author and industry thought leader.
A business and sustainability overview.