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Unlocking the power of AI agents in travelIn this whitepaper, Amadeus and Microsoft explore how AI agents and modern data platforms are improving travel at every stage.
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Traveler behavior is changing at every touchpointExplore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
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Already a customer?Log into Amadeus Service Hub for product news, learning materials, and customer support.
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Transforming travel with AIOur partnership with Microsoft accelerates our Cloud journey and unlocks new, AI‑powered innovations that strengthen and elevate the travel industry.
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Landmark partnership between Amadeus and Google CloudLearn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
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Connected journeys: How will technology transform travel in the next decade?From AI-driven planning and biometric check-ins to smarter disruption management.
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Six travel trends that will redefine how we travel in 2026 and beyondAmadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
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Sustainability (ESG)
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AI at AmadeusDriving integration, scalability, trust and integrity across the travel industry.
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- Leadership
- Luis Maroto
Luis Maroto
President & CEO
Chief Executive Officer with a proven track record of driving global growth, strategic diversification, and responsible innovation across the travel technology ecosystem.
Luis Maroto has served as President & CEO of Amadeus since 2011 and joined Amadeus’ Board of Directors in 2014. In this role, Luis sets the company’s strategic direction, drives growth and fosters a culture of responsible innovation and collaboration. Guided by Amadeus’ purpose – to make the experience of travel better for everyone, everywhere – Luis ensures Amadeus delivers transformational technology that powers the global travel and tourism industry, creating a positive impact for customers, partners and communities.
Under Luis’ leadership, Amadeus has diversified its portfolio and expanded its business, supporting the evolving IT and distribution needs of customers across the travel industry. He has championed major initiatives and steered the company through key milestones, including its successful IPO and ongoing digital transformation.
Luis joined Amadeus in 2000 as Director of Marketing Finance, supporting international expansion and supervising strategic and financial control of more than 50 subsidiaries. He was appointed Chief Financial Officer in 2003, leading the company’s first IPO and supporting its diversification strategy. In 2009, he became Deputy CEO, responsible for the company strategy and instrumental in Amadeus’ return to the stock market in April 2010.
Before Amadeus, Luis held managerial roles at Bertelsmann Group across marketing and corporate support functions.
Luis holds a Law degree from Complutense University of Madrid, an MBA from IESE Business School, and postgraduate qualifications from Harvard and Stanford. A Spanish national based in Madrid, Luis has extensive international experience and is fluent in Spanish and English.
Amadeus Global Report 2024
A business and sustainability overview.
