Luis Maroto
President & CEO
Nationality: Spanish
Date of Birth: 09/27/1964
Chief Executive Officer with a proven track record of driving global growth, strategic diversification, and responsible innovation across the travel technology ecosystem.
Luis Maroto has served as President & CEO of Amadeus since 1 January 2011, and Consejero Delegado since 16 October 2014, having joined Amadeus’ Board of Directors on the 26 June that same year. In this role, Luis sets the company’s strategic direction, drives growth and fosters a culture of responsible innovation and collaboration. Guided by Amadeus’ purpose – to make the experience of travel better for everyone, everywhere – Luis ensures Amadeus delivers transformational technology that powers the global travel and tourism industry, creating a positive impact for customers, partners and communities.
Under Luis’ leadership, Amadeus has diversified its portfolio and expanded its business, supporting the evolving IT and distribution needs of customers across the travel industry. He has championed major initiatives and steered the company through key milestones, including its successful IPO and ongoing digital transformation.
Luis joined Amadeus in 2000 as Director of Marketing Finance, supporting international expansion and supervising strategic and financial control of more than 50 subsidiaries. He was appointed Chief Financial Officer in 2003, supporting its diversification strategy. In 2009, he became Deputy CEO, responsible for the company strategy and instrumental in Amadeus’ return to the stock market in April 2010.
Before Amadeus, Luis held managerial roles at Bertelsmann Group across marketing and corporate support functions.
Luis holds a Law degree from Complutense University of Madrid, an MBA from IESE Business School, and postgraduate qualifications from Harvard and Stanford. A Spanish national based in Madrid, Luis has extensive international experience and is fluent in Spanish and English.
Amadeus Global Report
Gain insights into Amadeus' 2025 business, financial performance, and sustainability.
