Solutions
- Airlines
  - Amadeus for Airlines
  - Products
- Airports
  - Amadeus for Airports
  - Products
- Border Authorities
  - Amadeus for Border Authorities
  - Products
- Corporate Travel & Expense
  - Products
  - Capabilities
  - Integrations
    - Travel & Expense Solution for Microsoft Teams
- Travel Sellers
  - Products
  - Content
- Hospitality
- Payments & e-invoicing
  - Outpayce
  - Voxel: B2B Payments and e-Invoicing
- Traveler behavior is changing at every touchpoint.
  
  Explore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
  Discover more
Support & Training
- Support
- Training
- Already a customer?
  
  Log into Amadeus Service Hub for product news, learning materials, and customer support.
  Login
Partners
- Amadeus Partners
  
  At Amadeus, we value strong partnerships with different players across the travel ecosystem. Gain access to our solutions to develop your portfolio, reach new customers and add to your bottom line.
- Landmark partnership between Amadeus and Google Cloud
  
  Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
  Read more
Resources
- Trending Topics
- Connected journeys: How will technology transform travel in the next decade?
  
  From AI-driven planning and biometric check-ins to smarter disruption management.
  Read the report
- Six travel trends that will redefine how we travel in 2026 and beyond
  
  Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
  Discover now
Company
- About Amadeus
  - About us
  - Leadership
  - Awards
  - Locations
- Careers
- Innovation
- Sustainability (ESG)
  
  Learn how we’re working to make travel a force for good.
- Amadeus Global Report 2024
  
  Get an overview of our company in 2024 from a business, financial and sustainability perspective.
  Access report
- Latest financial results
  
  Amadeus published its financial results for Q3 2025.
  View the results

Case study

How Southwest Airlines used art and science to increase demand forecast accuracy

Southwest Airlines is benefitting from increased accuracy when predicting airline demand, with the help of machine learning and customer choice modeling.

The pandemic has required new scheduling techniques to be developed, with airlines no longer being able to rely primarily on historical schedules. In 2020, Southwest took on the challenge to identify and increase scheduling and revenue opportunities in a world that has changed enormously.

Amadeus SkyCAST is a key element in Southwest’s network planning decision-making process due to the solution’s high forecast accuracy and flexibility. The forecasting tool helps airlines find that perfect balance between schedule optimization and the highest revenue potential – no small feat for airlines with thousands of different flight combinations. Airline planning requires a careful balance between art and science to be successful.

Southwest Airlines can assess numerous 'what-if' scenarios in a matter of hours - allowing new growth opportunities to be identified - even during an uncertain and volatile period. Accurate forecasting has helped to limit the financial impact of the crisis while maintaining the high level of serice that Southwest customers expect.

The importance of customer choice modeling and machine learning for accurate forecasting
Special calibrations during COVID-19
Market size estimations

There is a problem

This field is required.
This field is required.
This field is required. A valid email address is required.
This field is required.
This field is required.
This field is required.
This field is required.
This field is required.
This field is required.
This field is required.
This field is required.

Available in other languages

EN DE

First Name This field is required.

Last Name This field is required.

Business Email This field is required. A valid email address is required.

Phone number This field is required.

Company name This field is required.

What is your job level? This field is required.

What job function do you work in? This field is required.

What type of business are you in? This field is required.

Your company headquarters This field is required.

Which best categorizes your airline? This field is required.

I want to receive information about Amadeus products and events (optional)

This field is required.

By submitting this form, I confirm that I have read and understand Amadeus' Privacy Notice

BASIC INFORMATION ABOUT THE PROCESSING OF PERSONAL INFORMATION

Data Controller	Amadeus IT Group SA
Purpose and legal basis for the processing of your data	We collect information about you to better understand and address your needs, requests and expectations about Amadeus. When processing your data we rely on your consent that you grant by submitting this form.
Recipients of the Personal Information	Amadeus Affiliates and Third Party Service Providers.
Data subject's rights	You have a right access, rectify and delete your data, as well as other rights, as detailed in the additional information.
Additional information	More information about the above aspects in our Privacy Notice.

How Southwest Airlines used art and science to increase demand forecast accuracy

Southwest Airlines is benefitting from increased accuracy when predicting airline demand, with the help of machine learning and customer choice modeling.

This case study will explore:

There is a problem

Access the case study