American Airlines upgrades their Digital Experience: customers love it and bookings increase by 17%

In order to meet and exceed the expectations of their travelers, American Airlines needed to improve the customer experience on their international sites and optimize them for local markets. With a focus on product expansion, online conversion and revenue generation, the airline began their search to find a technology partner capable of helping them achieve their business objectives. After a 6 month evaluation process, the airline chose Amadeus as the right partner for them.

Amadeus' e-Retail DX online booking system not only met all of American Airlines' needs, but also facilitated fast-to-market delivery. Download the case study below and discover the full story of how Amadeus helped American Airline increase revenue by 17%, provide the company with more functionality, less maintenance and reduced costs.