Case study

American Airlines upgrades their Digital Experience: customers love it and bookings increase by 17%

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American Airlines chose to partner with Amadeus on its digital journey with Amadeus e-Retail DX: the world’s most widely used online airline booking system.

Context and challenges faced by American Airlines

In order to meet and exceed the expectations of their travelers, American Airlines needed to improve the customer experience on their international sites and optimize them for local markets. With a focus on product expansion, online conversion and revenue generation, the airline began their search to find a technology partner capable of helping them achieve their business objectives. After a 6 month evaluation process, the airline chose Amadeus as the right partner for them.

Amadeus' e-Retail DX online booking system not only met all of American Airlines' needs, but also facilitated fast-to-market delivery. Download the case study below and discover the full story of how Amadeus helped American Airline increase revenue by 17%, provide the company with more functionality, less maintenance and reduced costs.

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Business Travel, America