World Cleanup Day brings out our best across Asia Pacific

Svend Leirvaag

Vice President, Industry Affairs, Amadeus

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Clean the whole world in one day? Sounds like an impossible challenge but we thought we would give it a go, all whilst helping to make the world a cleaner place.

Saturday 15th September saw us getting our hands dirty and joining millions of people around the world (in over 150 countries) uniting to clean up our world.

World Cleanup Day aims to harness the power of ordinary people to achieve incredible things by joining together. Its beauty lies in cooperation and collaboration: building bridges between disparate communities, and including all levels of society - from citizens, to business, to government.

In Asia Pacific we had several markets participate in World Cleanup Day including Thailand, Singapore, Korea, Japan, Indonesia, China and Taiwan. 114 Amadeus employees got outside, cleaned rubbish, from the world’s beaches, rivers, forests and streets.

This powerful ‘green wave’ of cleaning up started in New Zealand early Saturday morning and ended 36 hours later in Hawaii – millions of people worked towards one common goal: a clean and healthy planet.

At Amadeus our strategy in social responsibility is to use our core strengths – our people, technology and global travel expertise in partnership to make a real and lasting difference.

This isn’t just about cleaning up rubbish, it is also about raising global awareness and implementing lasting changes so we can solve the global waste problem, and pass on to future generations a cleaner and better place to live.

Thank you to everyone who participated!

WCD Singapore
WCD Bangkok
WCD Indonesia


Asia Pacific, Environmental Sustainability