TripAdvisor takes Tourism for Tomorrow Innovation award

Blanca Palao

Head of Executive Communications, Amadeus IT Group

As part of the WTTC Global Summit 2015 being held in Madrid this week, Amadeus President and CEO Luis Maroto presented TripAdvisor with the Tourism for Tomorrow award for Innovation yesterday evening.

The Tourism for Tomorrow awards recognize best practices by travel industry players in the field of sustainable travel and tourism. Tourism for Tomorrow’s judging panel awarded the Innovation prize in recognition of the pioneering nature of TripAdvisor’s GreenLeaders programme, which identifies participating hotels based on their level of sustainable practices, empowering travelers to make sustainable choices when traveling.

Amadeus was proud to sponsor this award. Innovation is a vital element in moving toward more sustainable business practices and in shaping the future of sustainable travel .