Industry challenges, opportunities discussed at Travel Technology Day in Italy

Francesca Benati

General Manager and Managing Director, Amadeus Italy

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More than 300 guests and 30 journalists (including our media partner, TTG) gathered in Milan for the fourth edition of Travel Technology Day to discuss the pressing challenges and opportunities facing the travel industry.

TTDay 2015

Carlo Alberto Carnevale Maffè, Professor of Strategy at the Bocconi University School of Management, delivered a rousing presentation explaining how the evolution in the art world from realism to cubism could also be applied to travel by encouraging industry players to alter their perspective from a focus on commodisation to personalisation in order to better address the needs of today's travellers.

Relating to this point, our very own Tommaso Vincenzetti was on hand to talk about the key findings in the recently launched Future Travellers Tribes 2030 report for the first time in Italy. Vincenzetti explained how the six unique tribes identified in the report will impact regional travel players and how the industry can best cater to their needs.

I had the opportunity to talk about the trends and challenges that will change our industry in the future, which included the changing behaviours of travellers and the power of technology in leveraging growth.

TTDay 2015 Francesca Benati

Finally, Beppe Severgnini, from the Italian newspaper Corriere della Sera, closed the day by explaining the role of technology in enhancing the potential of the travel market, especially in high potential markets like Italy.

Overall the event was a great success with many insightful debates and almost 1,000 tweets with the hashtag #ttday15, which was the number four trending topic of the day on Twitter in Italy. Were you at the event? What did you think? Send me a tweet or let us know with a comment below.


Europe, Italy, Events