Travel management players need to grab MICE opportunity

Arlene Coyle

Global Head of Corporation Sales, Amadeus

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The meeting, incentives, conferencing, and exhibitions sector (MICE) can be tricky for travel management companies (TMCs). It’s complex and involves a lot of actors. But, the MICE segment is becoming more relevant in the managed travel space.


Why? Because connecting people is what travel does best. In spite of focus on cost and a world which is more and more digitalised, face to face meetings are key to bring human interaction back into the business relationship. In order to remain relevant, travel management companies need to grab this opportunity.

Key roles

We filmed a video series to shed some light on the MICE ecosystem. Through these videos we look at how each actor plays a key role. What’s clear is that even in this space, travellers expect a personalised experience.

We see more demand for this in several aspects. This includes customised information, knowing and catering for dietary requirements, and new ways of engagement. TMCs can provide all of this and more for MICE travellers with the right technology. To see how - have a look at these videos for more.


Traveler Experience, Multimodal Travel