SWISS to launch Fare Families through all channels

Decius Valmorbida

President of Travel Channels, Amadeus

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Using Amadeus Fare Families, Swiss is the first airline to distribute its new packaged fares through ATPCo Branded Fares and Amadeus the first distribution partner to support this new industry standard. Amadeus Fare Families showcases Amadeus’ leadership role in merchandising and is a completely automated solution which allows airlines to brand, differentiate, and proactively upsell their products and services in the indirect channel. This will help SWISS maximise exposure of its Light, Classic, and Flex fares and increase multichannel merchandising opportunities.

swiss airline flying in the alps

SWISS will be the first airline to launch Lufthansa Group’s branded fares across the direct and indirect channels with immediate effect for flights departing as of today.

Showing the Full Value

This will also enable the integrated deployment of SWISS’ new fare structure to provide a consistent offer to both intermediaries and travellers. By branding and differentiating its products and services, SWISS will be able to show the full value of each fare family offering greater transparency on product characteristics and terms and conditions.

This enhanced shopping experience will allow Travel Agents to better service and advise their customers, as well as upsell from one fare family to the next based on individual needs and preferences. Travellers will benefit from increased transparency and greater travel customisation through the channel of their choice.

We are happy to support SWISS’ multi-channel merchandising strategy through Amadeus Fare Families, which reshapes the way airlines package, present and upsell their products to travel agents and consumers. With deep end-to-end integration across all Amadeus retailing interfaces and points of sale, the solution embodies the leading role that our technology plays in the travel industry and our commitment to innovation while not compromising efficiency. Airlines adopting a Fare Families strategy can now either file directly in the Amadeus system or centrally through ATPCo Branded Fares.


Merchandising, Travel Platform