Partnership among travel and tourism players is critical for sustainable growth

Francesco Marcandalli

Associate Director, GCG Strategy, Planning, Partners, Amadeus IT Group

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We hosted the Amadeus Partners Connect event this week, which brought 100 executives of leading travel technology companies together in the French Riviera, and the key takeaway was crystal clear to all: industry partnerships are key for sustainable growth.

creativision ama

At Amadeus, our vision for travel distribution is to bring increasing value to the industry by becoming the collaborative and connected platform for all travel players, from suppliers, sellers, travellers and the 4th pillar, technology partners.

Over the one and a half day conference, networking and business were tightly bound. Our partners demoed their technology to their peers and Amadeus experts were also proud to show some of our latest innovations, facilitated by partnerships, like 1A-TA our future-looking travel-consultant humanoid robot, co-creation projects, Venture Funds, and more traditional business development partnerships.


It was a great pleasure and a refreshing experience to exchange ideas with our travel technology partners to shape the future of travel together. I want to thank everyone for joining us and I look forward to working with all of our partners to achieve sustainable growth for many years to come.

Amadeus Partners Connect 2016