We’re creating a more connected travel industry, underpinned by sustainability and long-term investor relations.
Online Manager, Regional Solution Centre, Sub-Saharan Africa, Amadeus IT Group
Our recent study, A Digital Savannah: Africa’s e-commerce promise, commissioned in partnership with World Wide Worx and authored by Arthur Goldstuck, has revealed some fascinating trends shaping online consumer behavior across the continent and this infographic highlights some of the key statistics propelling e-commerce opportunity in Africa.
What do you think? Do these figures strike you in any particular way? Let us know!