Horizons 2010 wrap-up: how Brighter, Bolder, Better innovation made this year one to remember


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As the dust settles on yet another successful Horizons, we thought it only fair to provide a snapshot of what helped to make the event so successful. Because make no mistake, this year has been extra special in so many ways.

Posted by The Amadeus Horizons Team

Not only was it the first Horizons to be held in North America but moreover, this year witnessed a special focus and attention on "innovation", or more precisely on Brighter, Bolder, Better innovation. In fact, Horizons 2010 sought to address those specific areas of innovation that are helping airlines to look beyond short-term revenues to long-term profitability.

By capturing ideas and turning them into tangible business results for a brighter future.

By anticipating the next challenge to bring bolder innovation to the market place.

And by delivering choice, opportunity and value for a better customer experience.

But rather than say too much more, we have put together a short video for you which tells the story of Horizons 2010 far better than any editorial could ever hope to manage.


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