Amadeus Tech Talks: merchandising leads to better experiences and better business

Pedro Espin

Associate Director of Merchandising & Personalisation, Amadeus IT Group

During our second Amadeus Tech Talk broadcast, I catch up with Iñaki Úriz, CEO of Caravelo - a Barcelona-based technology start-up that specialises in merchandising solutions for airlines around the world.

Iñaki shares his views on the evolving dynamics of customer engagement. As consumers increasingly expect real-time interaction with airlines to shape personalised travel experiences, airlines will have to evolve from “selling what they have” to “meeting customer expectations”.

More in the video! Enjoy and stay tuned for upcoming Amadeus Tech Talks – Distribution in evolution!


Traveler Experience, Videos, Merchandizing, Events