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  01 Apr 2016 Blog

Amadeus Tech Talks: merchandising leads to better experiences and better business

Pedro Espin

Associate Director of Merchandising & Personalisation, Amadeus IT Group

English

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Iñaki shares his views on the evolving dynamics of customer engagement. As consumers increasingly expect real-time interaction with airlines to shape personalised travel experiences, airlines will have to evolve from “selling what they have” to “meeting customer expectations”.

More in the video! Enjoy and stay tuned for upcoming Amadeus Tech Talks – Distribution in evolution!

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