Report

Travel Technology Investment Trends: Online Travel Agencies

As Online Travel Agencies (OTAs) continue to compete for increased traveler attention and trust, discover how planned 2024 technology investments are set to create better options for travelers.

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Findings

Key findings include:

Technology

A very significant 94% of Online Travel Agencies surveyed are planning to spend “the same or more” on technology.

Experiences

Improving the user experience is the top investment driver for OTAs.

New opportunities

OTAs are looking to capture the power of data and leveraging this insight to create new opportunities for travelers.

Travel Technology Investment Trends 2024

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