Report

Travel Technology Investment Trends: Leisure Travel Agencies

The travel landscape is changing. Today’s travelers expect end-to-end personalized experiences from Leisure Travel Agencies (LTAs).

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Findings

Key findings include:

Technology

A very significant 87% of Leisure Travel Agencies surveyed are planning to spend “the same or more” on technology.

Revenue

Increasing revenue is the top investment driver for LTAs over the next year.

Key challenges

LTAs are looking to better‑service travelers by solving key challenges such as better access to information, and being able to provide a full end‑to‑end trip.

Travel Technology Investment Trends 2024

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