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Case study

With its new website, Korean Air improves its conversion rate and average order value

Korean Air wanted to evolve its digital retailing and offer to travelers a faster, smoother and more tailored inspiration and booking experience.The carrier revamped its website and mobile platform for the booking and check-in in just one year, leveraging multiple Amadeus solutions.

“The new booking engine powered by Amadeus Digital Commerce and Instant Search has translated into concrete business value for Korean Air as we’ve experienced a booking funnel conversion rate increase of +5.5% and an average order value rise of +10% (March 2021 vs December 2020).”

HJ Shim – Homepage team leader, Korean Air