Explore bold ideas, lead with cutting-edge tech, build powerful partnerships, and contribute to lasting impact.
Discover more
Log into Amadeus Service Hub for product news, learning materials, and customer support.
Login
At Amadeus, we value strong partnerships with different players across the travel ecosystem. Gain access to our solutions to develop your portfolio, reach new customers and add to your bottom line.
Learn how this collaboration strengthens Amadeus' multi-cloud approach and AI innovation to improve efficiency, reliability and growth in travel.
Read more
From AI-driven planning and biometric check-ins to smarter disruption management.
Read the report
Amadeus, in collaboration with Globetrender, unveils the tech, policy and innovation coming to transform the face of travel.
Discover nowLearn how we’re working to make travel a force for good.
Get an overview of our company in 2024 from a business, financial and sustainability perspective.
Access report
The airline faced difficulties in maintaining this growth and integrating key systems like network planning, forecasting, ancillaries, pricing, and revenue management. To address these, Viva implementedAmadeus Segment Revenue Management Flex (SRM Flex).
SRM Flex's scalability, user-friendly interface, and advanced visualization capabilities enabled Viva toautomate and optimize processes,saving time and enhancing real-time decision-making. The solutionimproved revenue per available seat kilometer (RASK) by 14.5%andreducedspillage by nearly 40%in 2024. SRM Flex also streamlined the onboarding experience for new analysts and allowed for tailored dataintegration.
Enhanced strategic planning: SRM Flex’s routines and workflows meant the airline’s RM analysts could focus on strategic planning and drive revenue growth.
Tailored efficiency: SRM Flex’s “build your own data" (BYOD) feature allowed Viva to customize the system to meet the airline’s specific needs.
Agile market response: Viva swiftly identified opportunities and adjusted strategies in response to changing market conditions.
Seamless implementation: Amadeus Professional Services ensured a smooth cutover to SRM Flex, ensuring minimal disruption and maximum benefit.