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Case study

Viva's revenue management transformation with Amadeus Segment Revenue Management Flex

With more than 190 routes to more than 60 destinations, Viva has experienced tremendous growth in the past few years. The airline's passenger numbers have doubled from 12 million in 2019 to an impressive 27.7 million in 2024, while maintaining a robust load factor of 87.3%.

The airline faced difficulties in maintaining this growth and integrating key systems like network planning, forecasting, ancillaries, pricing, and revenue management. To address these, Viva implementedAmadeus Segment Revenue Management Flex (SRM Flex).

SRM Flex's scalability, user-friendly interface, and advanced visualization capabilities enabled Viva toautomate and optimize processes,saving time and enhancing real-time decision-making. The solutionimproved revenue per available seat kilometer (RASK) by 14.5%andreducedspillage by nearly 40%in 2024. SRM Flex also streamlined the onboarding experience for new analysts and allowed for tailored dataintegration.

Enhanced strategic planning: SRM Flex’s routines and workflows meant the airline’s RM analysts could focus on strategic planning and drive revenue growth.
Tailored efficiency: SRM Flex’s “build your own data" (BYOD) feature allowed Viva to customize the system to meet the airline’s specific needs.
Agile market response: Viva swiftly identified opportunities and adjusted strategies in response to changing market conditions.
Seamless implementation: Amadeus Professional Services ensured a smooth cutover to SRM Flex, ensuring minimal disruption and maximum benefit.

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Learn how Viva stays ahead of industry trends and continues to optimize its revenue management practices effectively.

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Viva's revenue management transformation with Amadeus Segment Revenue Management Flex

With more than 190 routes to more than 60 destinations, Viva has experienced tremendous growth in the past few years. The airline's passenger numbers have doubled from 12 million in 2019 to an impressive 27.7 million in 2024, while maintaining a robust load factor of 87.3%.

Discover the transformative impact of SRM Flex on Viva's operations:

Download our insightful case study

Your copy of the case study is now ready to download