Press release

Amadeus partners with Accor to transform its premium hotel sales and events business

May 20, 2025
4 min read
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Accor Headquarters
Laura Cobbold
Laura Cobbold
Corporate Communications - Amadeus
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The global hotel company will use Amadeus’ industry-leading sales and catering solution Delphi® in its premium and luxury brands

Amadeus, in collaboration with Accor, announces an expansion of the use of Delphi®, a trusted name in the hospitality industryfor managing hotel sales, meetings and events. Accor, already a user of the technology, will now implement Delphi across its premium brands, starting with Pullman, Mövenpick, and Swissôtel as its preferred technology solution. Delphi also provides a tailored solution for Accor’s luxury hotels, as well as for its large meetings and events properties, and clustered hotels.

With its advanced customer relationship management (CRM) technology and robust ecosystem of partner integrations, Delphi empowers sales and catering teams to more efficiently sell, organize, and manage events down to the smallest detail. The speed of access that meetings and events teams have to the latest inventory and rates is fundamental to their success. Delphi connects the dots, enabling significantly faster sales response times with more accurate results. The solution also enables the automation of routine tasks and follow-up. As a result, productivity is improved, allowing staff to focus on building relationships and offering tailored service to close more high-value deals.

In addition, Delphi’s cloud-native architecture allows real-time tracking of meeting and event details, keeping hotel staff and clients aligned on every element from the food to the furniture. Having comprehensive technology in place to deliver personalized group experiences helps reinforce premium brand reputation, elevate client satisfaction, and streamline operations.

"We are thrilled to expand our long‑term strategic partnership with Accor. Expanding our Delphi relationship is another example of how Amadeus is providing innovative technology to help Accor drive profitable demand and achieve operational excellence."

Peter Waters Executive Vice President, Hotel IT Solutions, Hospitality, Amadeus

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