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Research report

Insights for the new world of travel: The travel consultant of tomorrow

The travel consultant of tomorrow

Although technology opens a myriad of possibilities for travelers and the brands that serve them, the role of a travel consultant will always be at the heart. People buy with their hearts not always with their heads and emotion plays a strong role in building memorable journeys - for both business and leisure.

The need for a consultant is more important than ever; especially key for complex travel itineraries requiring specialist knowledge, and even more so when journeys don’t go according to plan. Today, in an environment of ever-shifting border controls, travel policies and health restrictions, travel consultants play a critical role in regaining traveler confidence.

The power of people

While technology is the most prized ‘skillset for success’ enabling greater personalization and taking us to new frontiers, humans are and will continue to be at the heart of a great customer experience.

Travel consultants now need to act as ‘personal travel assistants’ who are partially data scientists, partially lifestyle gurus and who move away from providing information to offering personalized guidance.

Travel brands that canaccompany travelers at every stage of their journeyand provide them with theinformation and resources they needwill have an advantage in this fast-evolving new world of travel.